They call it the slow season for a reason! With the holidays in full swing, the real estate world, including the rental market, really does start to slow down as many tenants push off the decision to move until next year. But if you’ve found yourself with a vacant rental and you’re looking to get your Parker property rented during the holiday season, fret not. While it comes with its own challenges, renting your property during the slow season is possible with the right strategy in place. With that in mind, here are 6 tips to help you rent your property during the slower season.
How to Rent Your Parker Property During the Holidays
1. Price Competitively
The rental market slows down during the holidays and winter months, with fewer tenants looking to make a move. But it doesn’t stop altogether. For that reason, it pays to stay flexible with your pricing to attract the greatest possible pool of tenants who are looking. Research comparable properties in your area and set a competitive price. If you’re not getting any activity in the first week, lower your price. Even the difference of a few dollars can make a big difference. Try to avoid advertising at peak season rates, as doing so could increase your average days on market, which only leads to lost income and increased stress. Remember, the goal is to fill your vacancy to qualified tenants. After all, a vacant property generates nothing.
2. Offer Seasonal Discounts
Everyone loves a holiday deal! Consider offering seasonal incentives, such as a discounted first month’s rent or other deals. You could also include small perks like creating a welcome basket with move-in essentials or other helpful gifts. These thoughtful gestures can encourage tenants to choose your property over others.
3. Keep the Property in Show-Ready Condition
First impressions matter, especially during the holidays. Make sure your property is clean, organized, and inviting for showings. Add seasonal touches like a festive wreath on the door or warm lighting to create a cozy atmosphere. Avoid overdoing holiday decorations—neutral, tasteful accents are better for showcasing the space.
4. Ensure Lights and Heat Are On
Winter days are shorter, and cold weather can make showings feel less appealing. Combat this by ensuring the property is well-lit and warm before prospective tenants arrive. Bright, welcoming lighting and a comfortable temperature create a more inviting environment, making it easier for visitors to envision themselves living there. Make sure you also have a gameplan in place for snow removal. The last thing you want is for someone to slip and fall on your property.
5. Complete Seasonal Maintenance
No one wants to move into a property with unresolved maintenance issues, especially during the colder months. Getting routine and preventative maintenance services completed while the property is vacant is also significantly easier than trying to schedule these services with tenants in place. Ensure all seasonal maintenance tasks are completed, such as:
– Cleaning gutters
– Inspecting the roof for damage
– Sealing windows and doors to prevent drafts
– Servicing the HVAC system to ensure proper heating
Taking care of these tasks not only keeps your property in top shape but also reassures potential tenants of your commitment to maintaining it.
6. Consider Hiring a Real Property Management Colorado to help out
The holidays can be stressful enough without having to navigate the vacancy process and getting your Parker property rented. So why not consider giving yourself the gift of reliable property management to do it all for you? Our reliable service is geared towards taking the day-to-day management tasks off of your plate while ensuring you still reap the benefits of owning a rental property. So let us handle the snow-day showings, the routine maintenance, and the tenant screening during this holiday season. That way you can focus on enjoying the seasonal magic.
While the holiday season might seem like a difficult time to rent out a property, it can actually work to your advantage with the right approach. By pricing competitively, offering discounts, maintaining a show-ready and well-maintained property, ensuring it feels cozy and inviting, and enlisting professional help, you can make your property stand out.
Happy renting, and happy holidays!
